Make recommendations to ensure positioning of existing technologies is optimized.
Own and maintain the annual marketing plan and budget.Implement and execute a robust demand generation and lead nurturing engine, resulting in qualified leads and opportunities that translate to top-line revenue growth.Partner with Sales to drive effective prospecting through vertical and role specific sales enablement campaigns.Develop and execute a strategic marketing plan that results in substantial revenue growth for the organization, and continues to build equity in the company’s brand.Focus the marketing team to drive the business to increased revenue generation, growth, sector leadership, and ultimately profitability Provide ongoing direction, performance management and developmental support of the marketing team in all functional areas.Evaluate, develop, direct and execute effective marketing plans and strategies consistent with the company’s overall strategic objectives.
Reporting to the CEO and working with the senior management team, SVP’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. Our client provides performance-driven value to more than 325 clients and their customers across North America. The portfolio includes billing and payments, alerts and preference management, mobile apps, and utility mapping solutions. Today, it offers the most complete and integrated suite of cloud-based customer experience management solutions available on the market.
From beginnings in 1992 providing outsourced printing and mailing services, our client has evolved to focus on digital and software solutions.